Thes sectors and marketing itst of sectors vaststo meet different objectives. L‘objective is to sell products or services and stimulate saleswhile analyzing consumer behavior andcreating with them, in order to build loyalty.
Sales and marketing are therefore inseparable: they enable companies to sustain their activities and face up to the competition. Whether it’s BtoC or BtoBThe aim of the players in this market is to generate sales. In this way, commerce and marketing can be applied to both traditional businesses (with a physical entity) and online businesses (e-commerce).
Commerce covers all sales-related professions. Sales can involve products as well as services: depending on the entity chosen, the sales techniques are not the same!
Sales techniques are used in most companies, making employees essential to the success of a business.
Marketing, on the other hand, brings together all the professions involved in product and service strategy. It helps match consumer expectations with company proposals.
Today, business practices are increasingly digitalized, forcing sales and marketing to evolve and use digital tools.
Digital marketing, on the other hand, allows you to create a community around a brand and its image, but also to increase its visibility at the right time and in the right place, all using digital tools! There are many: a website, a blog, social networks, digital advertising, emailing, etc.
The digital world is full of specific professions, each meeting a very specific need: SEO project manager, UX designer, community manager, web copywriter, SEA manager, etc.
The sales and marketing sectors are currently booming, with ever more job offers and candidates! These are breeding grounds for professional opportunities.
Among the various sectors in which consultants specializing in sales and marketing operate, a number of different professions stand out:
ADV / Assistanat: assistant, coordinator or ADV manager. These positions provide a company with assistance and management of various tasks, including administrative tasks.
Construction: sedentary salesperson, technical salesperson, branch manager or sales director. Sales reps are responsible for developing a company’s sales, as well as managing an assigned customer portfolio! A sales manager, on the other hand, oversees the entire sales process of a company, playing a strategic rather than an operational role.
Marketing / Communication: marketing manager, marketing director, product manager or marketing and communications manager. Marketing is inseparable from sales: marketing strategy is part of a company’s sales strategy. Promotion, sales, communication, advertising, digital strategy… There are so many facets to the job!
Industry: technical sales representative, export sales representative, account manager, sales engineer or sales manager; here we can echo the role of the sales representative, who may also be called technical sales representative.
Retail: department manager, store manager, area manager or regional manager. Retail professions involve managing an area where products, usually food, are sold.
Banking and insurance: customer advisor or account manager. The banking/insurance community provides financial support for customers.
